HANDELSVERBAND.swiss carried out the overall market survey for online trade in Switzerland together with GfK Switzerland and in collaboration with the Swiss Post. Online trading in Switzerland will record growth of 2023 percent in 3 (including abroad).
The most important findings
- In 2023, Swiss consumers purchased goods online for 14.4 billion Swiss francs. This corresponds to an increase of 0.4 billion Swiss francs or 3 percent compared to the previous year.
- The losses from 2022 have been offset again.
- In the last 10 years, online trading has more than doubled.
- Losing industries in 2023 are fashion/shoes with -7 percent and home electronics with -5 percent compared to the previous year.
- The winning sectors in 2023 are sport and food, each with +6 percent compared to the previous year.
Further information:
| Media release and charts |
